Behavioral health providers across the country are facing increasing pressure to balance clinical excellence with complex financial and operational demands. As the industry continues to evolve, the need for partners who understand both patient care and the business of behavioral health is greater than ever. That’s where INFINITY, now partnered with SimiTree, comes in. At the helm is Eloy Paez, a leader who brings years of hands-on clinical experience into every decision the company makes. With deep knowledge of patient needs, insurance dynamics, and behavioral health revenue cycle management, Paez and the INFINITY team are helping behavioral health providers thrive by returning focus to what matters most—quality care.
Built from the Inside Out: A Clinician’s Perspective on Leadership
When asked which parts of his career shaped his leadership today, Eloy Paez doesn’t hesitate: his time in direct patient care. “Easy,” he says. “I’ve treated thousands of patients and many family members, all with a great deal to share.” That experience—on the ground and in the room with those most affected by mental health and substance use challenges—taught him what truly matters in this field.
It also revealed the broken parts of the system: misaligned incentives, convoluted insurance requirements, and financial burdens that too often distract from the therapeutic mission. “I’ve seen both the good and bad of behavioral health care and behavioral health revenue cycle management,” Paez explains. “It’s important to learn and adapt quickly.”
That adaptability and clinical grounding have become the foundation of INFINITY’s work. Unlike many RCM companies, INFINITY is clinician-founded and operated. That background informs everything they do—from billing optimization to treatment program support. Their core belief is that providers can achieve substantial financial success only when their focus remains on delivering strong clinical programming.
With this in mind, the recent partnership with SimiTree is not just a business move—it’s a strategic step toward giving providers the support and scale they need to succeed in a difficult market. “Our new partnership with SimiTree allows for that,” Paez says, “by giving us access to top-tier resources while keeping patient care at the forefront.”
A Human-Centered Approach to Behavioral Health Revenue Cycle Management
Behavioral health revenue cycle management is often seen as a backend function, but at INFINITY, it’s integrated into every part of the care delivery model. “We deliver a comprehensive look at the provider and/or the facility,” says Paez, “bringing together evidence-based practices that impact care and revenue cycle in a way that is positive to the individual receiving treatment and payor expectations.”
This balanced approach—honoring both patient outcomes and financial metrics—sets INFINITY apart. “It sounds cliché,” Paez adds, “but we focus first on patient care and all of the little things that are part of the process.”
Those “little things” might be tightening documentation, training clinical teams to better communicate with insurers, or fine-tuning workflows to ensure services are both reimbursable and impactful. The result is a system where care teams are empowered, reimbursements are optimized, and patients benefit from more consistent and effective support.
Bridging the Gap Between Providers and Insurance Companies
One of the biggest hurdles in behavioral health care today is the strained relationship between providers and insurance companies. Miscommunication, delayed approvals, and inconsistent reimbursements all create tension that ultimately affects the patient experience. That’s where INFINITY truly shines.
“We live in a complex industry,” Paez acknowledges, “and we work very hard to bring good providers and/or facilities to understand the relationship with their patients, their families, and the role of payors in that dynamic.”
He speaks with deep empathy about the challenges providers face. “The obstacles that insurance companies present to providers can create a significant impact—not just on operations but on the quality of care patients receive.” For INFINITY, this isn’t just a technical problem. It’s a mission. “I have a passion for addressing those issues,” Paez says, “and that passion informs the customer service and outcome goals that define the INFINITY difference in behavioral health revenue cycle management.”
Leadership Rooted in Service and Value
What kind of leadership inspires someone like Eloy Paez? The answer is simple: relational leadership. “I admire leaders who value the relationship with their partners, make the necessary adjustments timely, and prioritize bringing value to the life of others,” he says.
This leadership style is reflected throughout INFINITY’s operations—from client onboarding to day-to-day problem-solving. It’s not about buzzwords or quick fixes. It’s about responsiveness, collaboration, and genuine investment in long-term success.
Growth, Strategy, and a Vision for the Future
The partnership with SimiTree marks a turning point for INFINITY. By joining forces with one of the leading consulting and outsourcing firms in behavioral health and post-acute care, INFINITY now has access to expanded capabilities and expertise that will directly benefit its clients.
“In this new role, we want to touch more patient lives effectively,” Paez says. “We want to lessen the financial burden of care, align ourselves with good partners and payors, and continue to introduce technology to simplify the process of care and behavioral health revenue cycle management.”
That includes everything from advanced billing software to AI-powered tools that can anticipate claim denials and optimize documentation. But even as the company evolves technologically, its mission remains deeply human: to make behavioral health care more accessible, more sustainable, and more patient-centered.
Facing the Future: Trends and Challenges in Behavioral Health
When asked what challenges the industry will face in the years ahead, Paez doesn’t sugarcoat the realities. “It’s hard to predict the future,” he says, “but everything should start with the patient and their families.” For him, staying ahead of best practices in treatment and remaining agile in the face of changing regulations will be key.
At the same time, the broader issues—workforce shortages, burnout, limited public investment—can’t be ignored. Paez calls 2022 “the year of realization.” He believes the past few years have exposed the cracks in the behavioral health system and the urgency of reform. “We have many people to care for,” he says. “There are not enough professionals, and we are lacking social and political support. Everyone knows it’s a problem, but there is little empathy—true empathy—unless it hits home.”
Final Thoughts
INFINITY, backed by SimiTree, is working to be part of the solution. By championing patient-first behavioral health revenue cycle management, supporting providers with clinical insight, and bridging the gap between care and cost, the company is helping the behavioral health industry move toward a more sustainable, compassionate future.
As behavioral health continues to gain national attention, companies like INFINITY are showing what’s possible when business and care align—and why patient-centered strategy is the key to long-term success.
