In a major move to expand access to mental health care, Grow Therapy, a New York-based mental health tech startup, has announced its expansion into 22 new states. With this growth, the company now operates in 36 states, connecting more patients with licensed therapists and providing clinicians with the tools to launch and manage their own practices efficiently.
Founded in 2020, Grow Therapy is a mental health tech startup with a mission to bridge the gap between providers and people seeking mental health care. The COVID-19 pandemic has intensified the demand for therapy services, highlighting the shortage of available clinicians and the difficulty patients often face in finding care. As CEO and co-founder Jake Cooper stated, “Unfortunately, that gap has only gotten wider since the onset of the pandemic as providers have struggled to keep pace with drastically increased demand. By removing barriers for both consumers and providers, we’re making strides to narrow the deficit.”
Innovative Technology for Providers
Grow Therapy has developed a suite of digital tools to support clinicians and simplify practice management. Providers in the Grow Therapy network can access features such as:
- Scheduling and appointment management
- Billing and insurance claims processing
- Telehealth infrastructure for virtual sessions
- Electronic health records for streamlined documentation
- Marketing resources to grow their practice
By enabling providers to accept insurance from Cigna, Humana, Aetna, as well as Medicare and Medicaid, this mental health tech startup ensures that clinicians can focus on patient care rather than administrative hurdles. This makes it easier for therapists to run their own independent practices while still connecting with a broad patient base.
A Marketplace Connecting Patients and Therapists
In addition to supporting providers, Grow Therapy offers a marketplace where patients can search for therapists. Users can find therapists by location, specialty, and insurance coverage, making it simpler to access the care they need. Following this expansion, 657 new therapists will join the network, broadening patient options and making mental health care more accessible nationwide.
This dual approach—helping both providers and patients—is a hallmark of Grow Therapy as a mental health tech startup. By reducing friction for clinicians and improving access for patients, Grow Therapy is tackling two of the most pressing challenges in mental health care.
Funding Fuels Rapid Expansion
Grow Therapy recently closed an 80.2 million Series B funding round, composed of 50.2 million in equity and 30 million in venture debt. With a team of 120 employees, the company is using this capital to scale its platform, recruit new providers, and enhance its marketplace for patients. This financial backing positions Grow Therapy to expand rapidly and continue innovating as a mental health tech startup at the forefront of digital care solutions.
Competitive Landscape
Grow Therapy operates in a competitive but growing sector of mental health technology. Alma, another New York-based company, provides teletherapy software, automated billing, and scheduling tools to help mental health practices modernize their operations. Alma raised 130 million in Series D funding, bringing its total capital to 220 million.
Similarly, Headway offers a platform that connects patients to behavioral health providers within their insurance networks. The company has raised over 100 million in venture funding. These companies, alongside Grow Therapy, demonstrate how mental health tech startups are reshaping access to care by combining technology with patient-centered approaches.
Addressing Rising Demand
The need for accessible mental health care has never been greater. Millions of Americans struggle with conditions like anxiety, depression, and trauma, yet access to qualified providers remains limited. By helping clinicians start and run their own practices and connecting patients to therapists through its marketplace, Grow Therapy is demonstrating the impact a mental health tech startup can have on both providers and communities.
Looking Ahead
With its expansion into 22 new states, the addition of hundreds of new therapists, and strong financial backing, Grow Therapy is well-positioned to continue bridging the gap between therapists and patients. By removing administrative and financial barriers and providing patients with a seamless way to find care, this mental health tech startup is helping to ensure that more people can access the mental health services they need.
As demand for therapy continues to rise nationwide, Grow Therapy serves as a model for how mental health tech startups can leverage technology to improve care delivery, support providers, and expand access for patients in meaningful ways.
By combining innovation, funding, and a patient-first approach, Grow Therapy is proving that a mental health tech startup can make a tangible difference in the mental health landscape today.
