Advantage Behavioral Health, a prominent network management services organization (MSO) specializing in mental health care, has announced plans for a major behavioral health expansion 2024 by entering three key U.S. states — New York, California, and Arizona. This growth aligns with the company’s broader mission to build a national presence and provide high-quality behavioral health services across the country.
Who is Advantage Behavioral Health?
At the core of Advantage Behavioral Health’s behavioral health expansion 2024 strategy are two main provider organizations: Harmony Bay and Victory Bay. These providers treat a wide range of mental health conditions, including eating disorders and substance use disorders. Operating 17 sites with over 250 therapists, the organization delivers both in-person and virtual care options to meet patient needs effectively.
Currently active in seven states, Advantage Behavioral Health is leveraging its success to launch operations in three additional states this year as part of its behavioral health expansion 2024 plan. This expansion is designed to increase access to care and meet the rising demand for behavioral health services in diverse communities.
The Advantage Behavioral Health II Segment: Powering Expansion
A unique strength behind Advantage Behavioral Health’s ability to execute its behavioral health expansion 2024 is its internal Management Services Organization (MSO) — Advantage Behavioral Health II. This segment handles essential back-office functions, including billing, human resources, marketing, accounting, and IT services.
By centralizing these administrative tasks, the MSO frees clinical providers to focus exclusively on patient care, improving both provider satisfaction and patient outcomes. This model has proven critical in supporting the organization’s rapid growth and the successful rollout of its behavioral health expansion 2024 initiatives.
Simplifying Provider and Patient Experience
CEO Colin Studwell highlighted how the MSO model eases common challenges faced by clinicians, especially in private practice.
“The biggest headache associated with private practice is that you do a little bit of everything,” Studwell explained. “If we can eliminate that, it becomes a pretty enticing value proposition for our clinical and medical staff.”
This approach allows providers to focus on delivering care and completing clinical notes while the MSO manages scheduling, billing, and credentialing — key functions that facilitate seamless care delivery and continuity. This streamlined workflow plays a crucial role in Advantage Behavioral Health’s behavioral health expansion 2024 success by attracting and retaining top clinicians.
On the patient side, the MSO’s role simplifies access to care. Patients can easily select appointment times and attend sessions without administrative hurdles, enhancing client acquisition and retention.
Expansion in a Shifting Industry Landscape
The behavioral health expansion 2024 plans come at a time when many providers are reassessing operations after the M&A surge of 2021 and 2022. Some companies are scaling back services or closing locations, reflecting broader industry recalibrations.
Despite these challenges, Advantage Behavioral Health is optimistic about growth opportunities. In 2023, the company completed approximately 214,000 patient appointments, and it projects nearly doubling that to 434,000 appointments in 2024 — a testament to the demand for its services and the effectiveness of its expansion model.
Looking Ahead: The Future of Behavioral Health Expansion
Expanding into New York, California, and Arizona brings Advantage Behavioral Health’s proven care model to three populous and diverse states, extending its mission to improve mental health access nationwide.
“Our goal, ultimately, is to continue to expand to be a national enterprise,” Studwell said. “We just look forward to carrying that into these new territories that we’re entering as part of our behavioral health expansion 2024.”
With a strong management services organization supporting clinicians and patients alike, Advantage Behavioral Health is well-positioned for continued success in 2024 and beyond.
