The behavioral health field is entering an exciting new phase with the recent Jade Health ABA rebrand. Formerly known as the Behavioral Health Center of Excellence (BHCOE), this transformation represents both continuity and growth for the respected accreditation body.

The Meaning Behind the Jade Health Rebrand

The Jade Health rebrand was carefully designed to reflect the organization’s core values. Jade, long revered across cultures as a stone of healing and clarity, perfectly embodies their mission to support quality ABA services.

“With the Jade Health ABA rebrand, we’re honoring our roots while looking to the future,” said CEO Anya Perea. “The name captures our commitment to transparency and therapeutic excellence.”

What Stays the Same After the Jade Health Rebrand

While the parent company name changes, several key elements remain unchanged:

• The BHCOE Accreditation program continues under its established name
• Current accreditation standards and processes stay the same
• Existing accredited providers maintain their status

New Developments From the Jade Health Rebrand

The Jade Health rebrand introduces several enhancements:

• Expanded learning hub with new CE courses
• Improved data registry features
• Additional consulting services
• More frequent webinars and training opportunities

Leadership and the Future After the Jade Health Rebrand

The Jade Health rebrand follows leadership changes that position the organization for continued growth. Under CEO Anya Perea’s guidance, the company plans to:

• Develop new quality metrics
• Expand partnerships with payers
• Increase accessibility of training resources

Why the Jade Health Rebrand Matters for Providers

For ABA clinicians and organizations, the Jade Health rebrand offers:

• The same trusted accreditation with a refreshed identity
• More educational opportunities
• Better tools for tracking outcomes
• Enhanced support for quality improvement

Looking Ahead After the Jade Health Rebrand

As the behavioral health landscape evolves, the Jade Health rebrand ensures the organization remains at the forefront of:

• Clinical quality standards
• Practitioner support
• Innovative service delivery models

The Jade Health rebrand represents both a celebration of past achievements and an exciting roadmap for the future of ABA services.