A year ago, Ramon Falero made a decisive move to join a company in the middle of a significant transformation. MySpot, based in Miramar, Florida, had set its sights on a bold vision for the future—a vision that aims to reshape the landscape of autism therapy by offering a more integrated and comprehensive approach to care. MySpot’s transformation hopes to help the company become a leader in the industry, offering a one-stop solution for pediatric therapy needs that includes not only speech pathology, physical therapy, and occupational therapy (SPOT) but also applied behavior analysis (ABA) and a newly added pediatric private-duty nursing service line.
This vision represents a turning point for the company, which, just a few years ago, was known as Kids SPOT. With a rebrand and a shift toward consolidation and integration, MySpot is now ready to embrace the future of autism therapy in a way that prioritizes families’ needs, offering care that is easier to access and more comprehensive. The approach centers on autism therapy integration, streamlining services for families.
The Journey So Far: A Legacy of Growth
Before Falero joined MySpot, the company had already made significant strides in expanding its footprint. Over the previous five years, Kids SPOT had grown its SPOT business in Florida and made inroads into several other states, including Texas, Virginia, and North Carolina. By the time Falero came on board, Kids SPOT had expanded its service offerings to include ABA therapy—a growing and crucial element of care for children on the autism spectrum.
The need for this type of expansion was clear. “If you speak to parents of children with autism, they often need a range of services—speech therapy, PT, OT, and, in some cases, home health care,” Falero explained. “For many parents, coordinating all these services can be overwhelming.”
It was this recognition of the complexity involved in meeting the diverse needs of children with autism that spurred Falero and the leadership team at MySpot to rethink the company’s approach. Instead of operating in silos, with different therapy services offered in different places, MySpot would seek to consolidate everything under one roof, making it easier for parents to access the care their children need. This move is rooted in autism therapy integration, offering a holistic model that families can trust.
The Rebrand: A Bold Step Forward
The rebrand to MySpot, which was officially announced in August, wasn’t just a cosmetic change—it was a bold move to simplify the company’s structure and clarify its mission. The company’s new name represents its commitment to a more integrated approach, bringing together a range of services into a cohesive, family-friendly experience.
Falero’s vision for the company’s transformation is grounded in the belief that pediatric therapy services should be more than just a collection of treatments—they should be part of a holistic, patient-centered approach. By consolidating speech therapy, PT, OT, ABA, and private-duty nursing, MySpot is working toward a streamlined, all-in-one model of care that better serves children with autism and their families. This strategy is part of the broader trend of autism therapy integration, offering services that complement and support each other.
“We realized that if we could combine all these services into a single offering, we could eliminate a lot of the friction parents face when trying to coordinate their child’s care,” Falero said. “Instead of managing multiple providers and appointments, parents could come to MySpot and receive comprehensive care all in one place.” This autism therapy integration makes it easier for families to navigate the complexity of therapy services.
Expansion and New Service Lines
As part of the company’s transformation, MySpot is expanding its service offerings and building out new facilities to serve more families. By the end of 2025, Falero expects that the company will have integrated all of its services into its 34 clinics and additional eight home service regions. This is just the beginning; MySpot’s new pediatric private-duty nursing and personal care services line is already rolling out in Texas and is poised to serve around 1,000 existing patients in the state. Additionally, MySpot has obtained licenses from the State of Florida to expand its services into six more regions.
While ABA therapy is a critical part of the company’s offering, it currently represents about 60% of MySpot’s revenue. However, this figure doesn’t reflect the volume of care provided but rather the higher reimbursement rates in the ABA space. Falero expects that, in time, the company’s SPOT and ABA services will become more balanced, with both lines of business contributing roughly equally to the company’s overall revenue.
Despite the growing significance of ABA, Falero sees the long-term success of MySpot resting on a more balanced approach—one that combines multiple therapies in a way that benefits the whole child, rather than focusing on any one specific treatment. This strategy is aligned with autism therapy integration, aiming for a well-rounded therapeutic approach.
Challenging the Industry Norm: A Holistic Approach to Autism Therapy
MySpot is not alone in its vision for a more integrated, holistic approach to autism therapy. Other companies, such as Cortica, Gracent, and NeurAbilities Healthcare, have embraced a similar model—one that offers a range of therapies for children with autism, rather than focusing solely on high-volume ABA therapy.
This shift away from the ABA-only model is a significant departure from the early days of autism therapy, when investors and companies rushed to capitalize on the growth of state coverage mandates for ABA services. The ABA-only model, which typically caters to children aged 3 to 11, was initially seen as a way to provide specialized care that could be easily scaled. However, this high-volume approach has also led to concerns about the lack of coordination between different services, leaving parents with the difficult task of juggling multiple therapy providers.
Falero believes that MySpot’s all-encompassing approach—where ABA therapy is just one piece of the puzzle—offers a more effective solution. “We don’t see ABA as the whole thing,” he said. “We see it as a piece of a larger puzzle that includes speech therapy, PT, OT, and other types of care. The whole child needs attention, not just one isolated part of them.” This is where autism therapy integration truly shines—by recognizing the interconnectivity of all aspects of care.
This more integrated model challenges the traditional business wisdom of focusing on one specialty area. However, Falero’s experience with onehome, the home health company he co-founded and led for more than a decade, has shaped his belief in the importance of integrated care. At onehome, Falero oversaw a company that delivered a wide range of home health services to at-risk populations, and he frequently saw how focusing too narrowly on one aspect of care could result in suboptimal outcomes.
“You can’t just treat one thing in isolation,” Falero said. “If you’re helping someone who’s been discharged from the hospital, you don’t just send them home with a wheelchair. They need oxygen, medication, personal care, and emotional support. The same goes for children with autism. They need a coordinated, multi-faceted approach to care.” This insight forms the backbone of autism therapy integration at MySpot.
The Future: A New Chapter for Autism Therapy
Looking ahead, Falero sees MySpot and other companies that take a similar approach leading the charge toward a more comprehensive, patient-centered model of autism therapy. While the rush of capital into the industry in the past decade helped fuel the growth of ABA-only therapy platforms, Falero believes that “Chapter 1” of autism therapy is coming to a close.
The future, he argues, will be defined by who has the right infrastructure, the right leadership, and the right care model. “Chapter 2 is going to be about the companies that can deliver the best outcomes for families. It’s going to be about those who have the right culture, the right people, and the ability to recruit and retain the best therapists,” he said. “That’s what we’re focused on building at MySpot.” This model of success will be driven by autism therapy integration, ensuring every part of the process works together seamlessly.
Rather than following the path of opening centers on every corner, MySpot is committed to carefully expanding and ensuring that each new service location is able to deliver the highest-quality care. This patient-centered, sustainable growth model will allow MySpot to continue its mission to provide integrated therapy services that truly meet the needs of families.
Building a Stronger Future for Families
Falero’s approach to MySpot’s transformation represents a deeper understanding of the needs of children with autism and their families. The goal is clear: to create a one-stop solution for pediatric therapy services that simplifies the care process for families and improves outcomes for children with autism.
As MySpot continues to expand its reach and refine its services, one thing is certain: the company is building a new vision for the future of autism therapy. A vision that’s focused on comprehensive, integrated care, where ABA therapy is just one piece of the puzzle, and families can access all the services their children need under one roof. This is the next chapter in autism therapy—and MySpot is ready to lead the way with autism therapy integration as its cornerstone.
