Recovery.com is taking a bold step toward transforming how people find and evaluate addiction and mental health treatment options online. In a deal reportedly valued at more than $10 million, the independently operated company has acquired seven major Behavioral Health Treatment Directories from American Addiction Centers (AAC). These include Rehabs.com, Recovery.org, Alcohol.org, DrugAbuse.com, Detox.net, FentanylSupport.org, and ProjectKnow.com— all widely recognized resources in the field. The acquisition not only brings these platforms under the Recovery.com umbrella but also includes the talented teams that have been managing them, ensuring continuity and allowing for the integration of best practices, expertise, and advanced technology.
A Strategic Expansion Years In The Making
For Recovery.com, this milestone was not achieved overnight. CEO and Co-founder Ben Camp explained that the company had spent years building toward a point where it could execute an acquisition of this scale. “We were pretty small players for a long time, and it took us a long time to grow… quite a few years to get to the point where we could actually make an acquisition like this,” Camp said. AAC reportedly engaged an outside consulting firm to run a competitive sales process with multiple interested buyers. Recovery.com’s winning bid marks a turning point, allowing it to rapidly scale reach, influence, and capabilities across the Behavioral Health Treatment Directories space.
Chief Product Officer and Co-founder Jeremiah Calvino noted that this move has been on the horizon for some time. “These paths have been converging for the past five years or so,” Calvino said. “They made the decision to focus on what they do best, and that’s providing care. We always respected what they had built, the quality of the content. It’s an incredible resource.”
Immediate Changes And Platform Improvements
Recovery.com’s initial changes will focus on building trust, improving usability, and creating a consistent experience across all newly acquired Behavioral Health Treatment Directories. One of the first steps will be removing AAC’s hotline numbers, which were previously tied to the directories, to ensure that users clearly understand who they are contacting when they reach out for help. The company will also roll out verified reviews, giving potential patients and families valuable insights from real experiences—something that sets it apart from existing government-run resources like the SAMHSA treatment directory, which does not provide reviews or photos.
Calvino emphasized the importance of this addition, pointing to the stigma surrounding behavioral health conditions. “For people who need this kind of help, they don’t go to a PTA meeting or a Little League game and ask other parents… people turn to the internet more for that than almost any other thing. Sometimes they use it exclusively as their source of information.”
Enhancing Search Capabilities And Personalization
Along with reviews, Recovery.com will add advanced filtering options to all the new Behavioral Health Treatment Directories, enabling users to sort results by treatment type, insurance coverage, facility location, and more. Over time, the company will integrate AI-driven features made possible by its earlier acquisition of RedFox AI, which will enhance the user experience with tailored search results, conversational interfaces, and potentially predictive recommendations.
The acquisition also brings a massive amount of resource content—about 40,000 pages of information on drug misuse, treatment approaches, and health-related topics. These resources, already trusted by millions of visitors, will continue to be updated and expanded by Recovery.com’s team, ensuring that people searching for help can access accurate, relevant, and timely information through its network of Behavioral Health Treatment Directories.
A Commitment To Ethical, Transparent Practices
Since its launch in 2017, Recovery.com has operated under a model that lists all treatment providers for free, monetizing only through premium advertising options similar to Yelp or Google. This ensures that the Behavioral Health Treatment Directories remain unbiased, ethical platforms where providers cannot pay for better placement at the expense of transparency. Paid features focus on increasing reach and visibility for facilities that choose to advertise, not on limiting access to information for those who do not.
This approach stands in contrast to problematic industry practices that have drawn scrutiny from regulators. In some cases, treatment centers have owned directories and charged competitors for listings, creating clear conflicts of interest. Other sites have routed calls through a central hotline without clearly identifying where the caller would be referred—sometimes sending them to a completely different facility than expected. “When you call a number, you should know who you’re calling,” Calvino said. “But sometimes… it’s like a roulette wheel.”
In fact, the Federal Trade Commission (FTC) has recently taken action against deceptive practices in the addiction treatment space. In June, it filed a lawsuit against multiple entities accused of operating under facility names in online ads and misleading callers about where they would be admitted for treatment.
A New Era For Online Behavioral Health Resources
With this acquisition, Recovery.com is positioning itself not just as a larger directory but as a trusted, consumer-first hub for addiction and mental health treatment information. By combining transparency, user-focused technology, and an expansive content library, the company is building a platform where people can make informed decisions about care without worrying about hidden agendas or misleading tactics.
For treatment providers, this expansion represents a powerful, ethical advertising opportunity to connect with the right audience at the right time. For individuals and families seeking help, it offers an easier, more reliable way to find resources, compare options, and take the first steps toward recovery.
As Recovery.com continues to integrate its new acquisitions, the vision is clear: a unified, review-driven, AI-enhanced ecosystem of Behavioral Health Treatment Directories that makes finding the right behavioral health treatment as seamless and trustworthy as booking a hotel room online.
