In a strategic move to strengthen its presence in the healthcare and life sciences sector, WTWH Media LLC has announced the acquisition of two prominent digital B2B media properties—HME Business and Mobility Management—from 1105 Media Inc. This acquisition underscores WTWH’s commitment to providing valuable content, resources, and solutions to professionals in the rapidly growing healthcare market. By adding these two well-established publications to its portfolio, WTWH is further solidifying its position as a leading data-driven, tech-enabled, and digital-first B2B media platform.
A Deeper Dive into the Acquisitions
HME Business, formerly known as Home Health Products, is a leading publication that covers the entire spectrum of the home medical equipment industry. From in-depth news and analysis to product trends and feature stories, HME Business offers a product-centric perspective that is invaluable to industry professionals. Its comprehensive coverage ensures that readers stay informed about the latest developments and innovations in the home medical equipment space. Whether it’s advancements in mobility aids, respiratory equipment, or home care technology, HME Business has been a trusted resource for over two decades, helping suppliers, manufacturers, and clinicians navigate the complexities of the industry.
Mobility Management, on the other hand, is the only industry publication specifically tailored for mobility and rehabilitation suppliers and clinicians. With a focus on the unique needs of this niche audience, the publication has become a trusted resource for professionals in the mobility and rehab sectors. From adaptive vehicles and wheelchair technology to rehabilitation strategies and industry regulations, Mobility Management provides critical insights that empower its readers to deliver better care and services. Long-time editor Laurie Watanabe will continue to oversee both publications, bringing her expertise and leadership to WTWH’s Healthcare and Life Sciences team. Her deep understanding of the industry ensures that both HME Business and Mobility Management will maintain their high standards of quality and relevance under WTWH’s ownership.
Strengthening WTWH’s Healthcare Portfolio
This acquisition is a natural fit for WTWH, building on its existing healthcare-focused brands and recent strategic moves. In July 2023, WTWH acquired Aging Media Network, a trusted source of news and analysis for professionals in senior care, senior housing, and behavioral health. Aging Media Network has been widely recognized for its insightful reporting and in-depth analysis, making it a go-to resource for professionals in the aging services industry. The addition of HME Business and Mobility Management further enhances WTWH’s ability to serve a broader audience within the healthcare sector, fostering industry connections, promoting thought leadership, and facilitating collaboration across the industry.
By integrating these publications into its portfolio, WTWH is creating a robust ecosystem of healthcare-focused media brands that address the diverse needs of professionals across the continuum of care. From home medical equipment suppliers to mobility and rehab clinicians, and from senior care providers to behavioral health professionals, WTWH is positioning itself as a one-stop resource for the healthcare industry.
A Strategic Vision for Growth
The acquisition of HME Business and Mobility Management marks WTWH’s third major acquisition in 2023, following the purchases of Aging Media Network in July and PMQ Pizza in June. These strategic moves align with WTWH’s mission to become the leading data-driven, tech-enabled, and digital-first B2B media platform. By diversifying its portfolio of influential brands and offering a full suite of demand solutions, WTWH is positioning itself as a powerhouse in the B2B media landscape.
WTWH’s growth trajectory has been further supported by its partnership with Mountaingate Capital, a Colorado-based, growth-focused investment firm, announced in December 2022. This partnership has provided WTWH with the resources and expertise needed to pursue strategic acquisitions and expand its reach across multiple industries. Mountaingate’s investment has enabled WTWH to accelerate its growth strategy, leveraging its deep industry knowledge and operational expertise to identify and integrate high-value acquisitions like HME Business and Mobility Management.
What This Means for the Industry
For professionals in the home medical equipment, mobility, and rehabilitation sectors, this acquisition signals a new era of enhanced resources and content. By integrating HME Business and Mobility Management into its portfolio, WTWH is poised to deliver even greater value to its audience, offering deeper insights, more comprehensive coverage, and innovative solutions tailored to the needs of healthcare professionals. Readers can expect to see expanded content offerings, enhanced digital experiences, and new opportunities for engagement and collaboration.
Advertisers, too, stand to benefit from this expansion. With access to a broader network of industry-specific publications, advertisers can now reach highly targeted audiences across multiple healthcare verticals, maximizing their impact and ROI. WTWH’s integrated approach to media and marketing solutions ensures that advertisers can connect with their ideal customers in meaningful and impactful ways.
The Broader Impact on Healthcare Media
The acquisition of HME Business and Mobility Management is not just a win for WTWH—it’s a win for the entire healthcare industry. As the demand for home medical equipment and mobility solutions continues to grow, driven by an aging population and increasing focus on home-based care, the need for reliable, high-quality information has never been greater. WTWH’s investment in these publications demonstrates its commitment to meeting this need, providing professionals with the tools and resources they need to succeed in a rapidly evolving market.
Moreover, this acquisition highlights the importance of specialized media in the healthcare sector. As the industry becomes more complex and fragmented, niche publications like HME Business and Mobility Management play a critical role in keeping professionals informed and connected. By bringing these publications under its umbrella, WTWH is ensuring that they continue to thrive and serve their audiences for years to come.
Looking Ahead
As WTWH continues to expand its footprint in the healthcare and life sciences sector, the acquisition of HME Business and Mobility Management represents a significant step forward. By combining these respected publications with its existing brands, WTWH is not only strengthening its position as a leader in B2B media but also reinforcing its commitment to serving the evolving needs of the healthcare industry.
Looking ahead, WTWH plans to leverage its expanded portfolio to drive innovation and growth across the healthcare sector. From developing new content formats and digital tools to creating opportunities for collaboration and thought leadership, WTWH is focused on delivering exceptional value to its readers, advertisers, and partners. The company’s data-driven approach and tech-enabled solutions ensure that it remains at the forefront of the B2B media landscape, setting the standard for excellence in healthcare media.
Conclusion
The acquisition of HME Business and Mobility Management is a testament to WTWH’s vision and ambition. By building a diversified portfolio of influential brands and offering a full suite of demand solutions, WTWH is redefining what it means to be a B2B media company in the digital age. For professionals in the home medical equipment, mobility, and rehabilitation sectors, this acquisition promises to bring new opportunities, insights, and resources that will help them navigate the challenges and opportunities of the healthcare industry.
As WTWH continues to grow and evolve, one thing is clear: the future of healthcare media is here, and WTWH is leading the charge. Stay tuned for more exciting developments as WTWH Media continues to innovate, expand, and deliver exceptional value to its audiences and partners.
