Post-acute consulting and services firm SimiTree Healthcare Consulting is making a major stride into the behavioral health arena with its recent acquisition of Infinity Behavioral Health Services LLC. This strategic move enhances SimiTree’s footprint in the healthcare consulting sector, broadening its range of offerings in Post-Acute Behavioral Health Revenue Cycle Management and solidifying its position as a comprehensive provider of financial, clinical, and operational services for post-acute care organizations.
Expanding to Meet the Complex Needs of Behavioral Health Providers
SimiTree, headquartered in King of Prussia, Pennsylvania, has built a reputation for delivering expert revenue cycle management and consulting services tailored for post-acute healthcare sectors such as home health, hospice, applied behavioral analysis (ABA), and palliative care. By acquiring Infinity Behavioral Health Services, which operates in California and Florida, SimiTree strategically enters the behavioral health market — a sector with unique challenges around billing, collections, and utilization management.
Infinity Behavioral Health Services specializes in revenue cycle solutions specifically for behavioral health organizations. Its portfolio includes billing, insurance collections, utilization management, and consulting services. These capabilities address the complex financial and operational needs of behavioral health providers, who often face fragmented payer systems, evolving regulatory requirements, and difficulties maximizing reimbursement.
By integrating Infinity’s expertise and infrastructure, SimiTree aims to offer a one-stop solution for post-acute and behavioral health providers alike — enabling these organizations to streamline revenue cycle operations, improve cash flow, and increase collection rates. The partnership promises to deliver meaningful efficiencies and financial strength, critical factors in an increasingly competitive and cost-sensitive healthcare landscape focused on post-acute behavioral health revenue cycle management.
Synergistic Leadership and Expertise Drive Growth
The acquisition also brings experienced leadership to SimiTree’s expanding team. Eloy Paez, CEO and Founder of Infinity Behavioral Health Services, will assume a leadership role within SimiTree. Paez’s tenure with the company dates back to 2013, when Infinity merged with Treatment Concepts, a firm he originally founded. His deep knowledge of behavioral health operations and revenue cycle management will be instrumental in guiding SimiTree’s new behavioral health division and enhancing their post-acute behavioral health revenue cycle management capabilities.
This leadership alignment reflects SimiTree’s commitment to not only grow through acquisitions but to integrate the best industry expertise to serve clients more effectively. Paez’s hands-on experience with the nuances of behavioral health billing and consulting will help tailor solutions that directly address providers’ challenges and regulatory complexities in post-acute behavioral health revenue cycle management.
Backed by Strategic Investment and Strong Foundations
SimiTree’s rapid expansion is fueled by investment from Sheridan Capital Partners, a Chicago-based private equity firm that invested in SimiTree in May 2021. The firm also remains partly owned by its management team, ensuring a focused and aligned approach to its growth strategy.
SimiTree itself was created in May 2021 from the merger of two established healthcare consulting firms, Simione Healthcare Consultants and BlackTree Healthcare Consulting. This union combined decades of industry expertise, enabling SimiTree to offer best-in-class outsourced revenue cycle management and consulting services across various post-acute care sectors.
The acquisition of Infinity Behavioral Health Services is the second deal SimiTree has announced in 2022, following its purchase of Miami-based Imark Billing earlier in the month. These moves are part of a deliberate strategy to broaden the company’s service offerings, deepen its market penetration, and strengthen its leadership role in the post-acute healthcare space and post-acute behavioral health revenue cycle management.
Industry Leaders Recognize the Significance of the Move
Sean Dempsey, a partner with Sheridan Capital Partners, emphasized the importance of the Infinity acquisition in a recent news release: “The strategic combination with Infinity is another exciting move forward as SimiTree continues to secure its role as the post-acute industry leader in services and solutions. SimiTree’s rapid expansion reflects the increasing need in the post-acute industry for the mix of services we provide to better align business with care.”
This statement underscores the growing demand in the post-acute healthcare sector for integrated service models that unify clinical quality with financial and operational excellence, especially in post-acute behavioral health revenue cycle management. Behavioral health providers, in particular, require specialized revenue cycle support due to the sector’s complex payer landscape and regulatory environment.
Meeting the Challenges of Behavioral Health Providers Head-On
Behavioral health organizations have historically faced barriers such as inconsistent reimbursement policies, delays in insurance collections, and the administrative burdens of utilization management. The combined capabilities of SimiTree and Infinity Behavioral Health Services are well-positioned to address these challenges. Through advanced billing solutions, proactive collections strategies, and expert consulting, providers can expect not only improved financial performance but also greater operational clarity in post-acute behavioral health revenue cycle management.
The expansion into behavioral health also aligns with broader industry trends emphasizing integrated care and value-based payment models. Post-acute providers increasingly need flexible, comprehensive support systems that allow them to focus on delivering quality care while maintaining fiscal health. SimiTree’s enhanced suite of services helps fill that critical gap in behavioral health revenue cycle management.
Looking Forward: A Comprehensive Partner for Post-Acute and Behavioral Health Care
With this acquisition, SimiTree Healthcare Consulting reinforces its commitment to serving the evolving needs of post-acute and behavioral health providers. The firm is carving out a leadership position by offering a full spectrum of financial, clinical, and operational consulting services that address today’s healthcare challenges holistically.
For behavioral health organizations, this means access to tailored expertise that can improve billing accuracy, reduce claim denials, enhance collections, and navigate the complexities of utilization management. For the broader post-acute market, it signals the arrival of a partner capable of delivering end-to-end revenue cycle solutions across multiple care settings, strengthening behavioral health management in the process.
As SimiTree continues to grow, driven by strategic acquisitions and seasoned leadership, healthcare providers can expect innovative services designed to align business success with improved patient care.
