Honoring Creativity and Strategy: Winners of the Healthcare Marketing Awards 2022 Announced

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Aging Media Network (AMN) has officially unveiled the winners of the Healthcare Marketing Awards 2022, celebrating excellence in branding, advertising, and strategic communication across the aging services and healthcare continuum. With 42 outstanding entries across five vital sectors—Home Health & Home Care, Hospice & Palliative Care, Senior Housing & Senior Living, Skilled Nursing (SNF), and Behavioral Health—this year’s awards reflect the breadth of innovation driving the industry forward.

This annual event is a powerful benchmark in healthcare marketing, honoring the organizations and agencies who shape the way care providers connect with their communities. The Healthcare Marketing Awards 2022 showcased a wide range of submissions from national, regional, and local providers, as well as creative marketing agencies dedicated to the aging and behavioral health sectors.

A panel of eight expert judges, with backgrounds in sales, marketing, and public relations, evaluated the entries based on creativity, style and impact, quality, and how effectively the work achieved measurable results. The awards were distributed by industry category, with separate recognition for vendors and providers, and included first, second, and third place designations.

Marketing’s Pivotal Role in a Post-Pandemic Future

According to George Yedinak, Executive Vice President of Aging Media Network, the Healthcare Marketing Awards 2022 come at a critical moment for the healthcare industry:

“As the senior care industry approaches a post-pandemic future, marketing and advertising will play key roles in recovery across the continuum. The focus is shifting back to growth, occupancy and census, and this year’s Aspect Awards entries took an innovative lens to that change.”

The entries in this year’s Healthcare Marketing Awards 2022 reflect this renewed emphasis on storytelling, audience engagement, and strategic brand positioning—an encouraging signal that providers and vendors are adapting to meet the evolving demands of the modern healthcare consumer.

Recognizing Excellence Across the Care Continuum

The Healthcare Marketing Awards 2022 winners represent a diverse and talented group of organizations and creative partners. Their campaigns span a wide range of formats—from social media engagement to brand overhauls to high-impact video content—demonstrating that innovation is alive and well in healthcare communications.

Behavioral Health

Multimedia Campaign (Provider): Sheppard Pratt
Rebranding – Before & After (Vendor): Dreamscape Marketing, LLC

Home Health & Home Care

Digital Display / PPC Campaign (Vendor): GA Creative
Multimedia Campaign (Provider): Griswold Home Care
Second Place: American Advantage Home Care, Inc
Multimedia Campaign (Vendor): Skedulo
Second Place: WellSky
Third Place: Axxess
New Brand Launch (Vendor): CHAP – Community Health Accreditation Partner
Rebranding – Before & After (Provider): Alivia Care Solutions
Second Place: 24 Hour Home Care
Third Place: Innovive Health
Social Media Campaign (Provider): Sonas Home Healthcare
Second Place: GT Independence
Video or TV Campaign (Provider): Sonas Home Healthcare
Video or TV Campaign (Vendor): Axxess – Clinician of the Year Award
Second Place: Axxess – Nurses Week

Hospice & Palliative Care

Multimedia Campaign (Provider): Bluegrass Care Navigators
Multimedia Campaign (Vendor): Maxwell Healthcare Associates
New Brand Launch (Provider): Alivia Care of Georgia
Social Media Campaign (Provider): St. Croix Hospice

Senior Housing & Senior Living

Digital Display / PPC Campaign (Provider):
Winner: Discovery Senior Living – SHINE a Light on Memory Care
Second Place: Discovery Senior Living – A Place to Grow
Multimedia Campaign (Provider):
Winner: ProMedica Senior Living
Second Place: Moceri Companies
Third Place: Presbyterian Senior Living
Multimedia Campaign (Vendor):
Winner: Werremeyer Creative
Second Place: Unidine Corporation
Third Place: Attane
New Brand Launch (Provider): English Meadows
New Brand Launch (Vendor): Angell Marketing
Print, Direct Mail & Billboard Campaign (Provider): Discovery Senior Living
Print, Direct Mail & Billboard Campaign (Vendor): Angell Marketing
Rebranding – Before & After (Provider):
Winner: Senior Lifestyle
Second Place: Koelsch Communities
Rebranding – Before & After (Vendor): Angell Marketing
Video or TV Campaign (Provider):
Winner: Belmont Village Senior Living
Second Place: John Knox Village of Florida, Inc.
Third Place: Covenant Living Communities and Services

Skilled Nursing (SNF)

Audio / Radio / Podcast Campaign (Provider): Villa Healthcare
Multimedia Campaign (Vendor): Adelman Law Firm
Rebranding – Before & After (Provider): Ciena Healthcare

Why These Awards Matter

The Healthcare Marketing Awards 2022 highlight more than just polished creative execution—they underscore the critical importance of communication in healthcare delivery. Whether it’s a heartfelt social media video, a strategic rebranding effort, or a powerful PPC campaign, these touchpoints shape how patients, families, and caregivers understand and trust their providers.

The winners of the Healthcare Marketing Awards 2022 demonstrate how creativity, data-driven strategy, and compassion can intersect to build stronger relationships and improve outcomes. These campaigns are not just about filling beds or growing census—they’re about telling stories that resonate and inspire action.

To view all entries and dive deeper into the winning campaigns, visit: https://aspectawards.agingmedia.com/

About Aging Media Network

Based in Chicago, Illinois, Aging Media Network is a forward-thinking publishing company that provides trusted coverage through its five key brands: Senior Housing News, Home Health Care News, Hospice News, Skilled Nursing News, and Behavioral Health Business. Through reporting, live events, and industry recognition such as the Healthcare Marketing Awards 2022, AMN helps leaders navigate the ever-evolving healthcare landscape.

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