BetterUp, a leading name in virtual counseling and mental fitness coaching, has launched its first large-scale direct-to-consumer initiative: a virtual caregiver support platform designed in collaboration with Walmart. Known as BetterUp for Caregivers, the platform is available exclusively through Walmart’s online Wellness Hub and aims to serve America’s often-overlooked unpaid caregivers with flexible, science-backed mental wellness tools.
Caregiving, while a deeply meaningful responsibility, comes with heavy emotional, physical, and financial burdens. Today, nearly 53 million Americans—or 1 in 5—provide unpaid care to family members. Recognizing the critical need to support this population, BetterUp and Walmart have introduced an innovative virtual caregiver support platform that blends coaching, community connection, and clinical insight.
The service, available by monthly subscription and priced around $30 per week, offers drop-in coaching workshops, self-guided digital programs, personalized assessments, and access to a live community experience called Coaching Circles. This is the first time BetterUp has offered a consumer-facing product at scale, after more than a decade of delivering services to enterprise-level clients.
A Targeted Wellness Solution For Caregivers
BetterUp for Caregivers is built on years of behavioral science research and clinical insight. Developed by PhDs and mental health professionals, the virtual caregiver support platform provides tailored programming that addresses the unique challenges caregivers face—such as burnout, emotional fatigue, isolation, and work-life imbalance.
One of the standout features is the Self Care for Caregivers Coaching Circles, a live, coaching-led group experience that fosters resilience, compassion, and emotional growth. These sessions are aimed at nurturing caregivers who, for far too long, have put themselves last.
“This is the first time that a solution of this magnitude has been attempted,” said Eduardo Medina, Co-Founder and COO of BetterUp. “We couldn’t be more thrilled to team up with Walmart to provide a transformational experience for this community at scale.”
With an estimated half of all caregivers feeling forced to choose between their job and their family duties, the launch of a comprehensive virtual caregiver support platform offers both practical relief and emotional validation.
A Strategic Move Toward Scalable Mental Fitness
For BetterUp, this marks a significant shift. Founded in 2013, the San Francisco-based company has primarily focused on delivering AI-driven coaching and behavioral health services to corporate employees. With over $600 million raised and a current valuation of $4.7 billion, BetterUp is one of the few pure-play behavioral health companies to reach unicorn status.
Now, with the release of this virtual caregiver support platform, BetterUp is bringing its proven model—one that boasts a 149% increase in resilience, 90% improvement in stress management, and 83% boost in life satisfaction—to a broader audience in urgent need.
Walmart, through its Wellness Hub, is making the service accessible to millions of consumers. “Many of our customers serve as caregivers and have little time for their own well-being,” said Julie Barber, Senior Vice President of Health & Wellness Merchandising for Walmart U.S. “This is why we are so excited to bring BetterUp for Caregivers to Walmart.com.”
A New Chapter In Mental Health Innovation
As the demand for flexible and affordable mental health solutions grows, BetterUp’s virtual caregiver support platform is timely. The platform provides a scalable, tech-enabled approach to mental wellness—reaching caregivers where they are, when they need help the most.
The subscription model allows users to engage in on-demand care without needing to rearrange their schedules or leave home. Whether it’s a quick stress-relief session, a guided resilience module, or a deeper dive through one-on-one coaching, the virtual caregiver support platform provides diverse entry points for support.
And it’s not just about coping—it’s about growth. By addressing the root emotional challenges of caregiving, the platform helps individuals reclaim a sense of identity, purpose, and balance.
Looking Ahead: Supporting The Nation’s Silent Workforce
Caregivers often function as the silent workforce holding families and communities together. Yet, they are also one of the most stressed and underserved groups in terms of emotional support. BetterUp and Walmart’s virtual caregiver support platform delivers on a promise: to make mental fitness accessible, relevant, and impactful.
The collaboration reflects a growing recognition that caregiving is not just a private burden but a public health issue. With millions facing burnout, anxiety, and loss of personal well-being, this platform brings meaningful change within reach.
As Medina emphasized, “Caregivers suffer some of the highest levels of stress and isolation in our country. It’s critical to provide effective support for such an important community.”
By meeting caregivers where they are—digitally, affordably, and with care—the BetterUp for Caregivers initiative is more than just a tech rollout. It’s a call to action. A signal that those who give so much now have a place to turn. And as the virtual caregiver support platform grows, it could redefine how we approach caregiving, wellness, and emotional resilience in modern society.
