Rogers Behavioral Health System Inc., a leading nonprofit in mental health and addiction care, is positioning itself as a national mental health provider under the leadership of its new CEO, John Boyd. Headquartered in Oconomowoc, Wisconsin, Rogers has built a reputation for evidence-based care, operating in 10 states with a network that includes three psychiatric hospitals, 17 residential programs, and eight outpatient centers in Wisconsin. The organization also maintains outpatient clinics in major metropolitan areas, including Nashville, Atlanta, San Francisco, Denver, and Seattle. According to public audit documents, Rogers reported $347 million in revenue for the fiscal year ending July 31, 2022, highlighting its significant role as a national mental health provider.
Boyd, who assumed the CEO role on October 1, 2022, after Pat Hammer’s decade-long tenure, emphasized the urgent need for expanded mental health and addiction services across the country. “It’s very clear during this time of significant challenge that people are facing with mental health and addiction care that there does need to be that expanded premier national mental health provider,” he said. Boyd aims to leverage Rogers’ strong foundation to develop a broader, national model of care, focusing on both outpatient and residential services while exploring telehealth solutions to reach underserved and rural communities.
Expanding Access Through Telehealth and Research
As part of its growth strategy, Rogers is examining how telehealth can bridge gaps in care, particularly for rural areas where access to psychiatric services is limited. This aligns with the organization’s commitment to research and outcomes-based care. Recent studies conducted by Rogers have addressed obsessive-compulsive disorder, trichotillomania (compulsive hair-pulling), sleep disturbances, and the role of online content in eating disorder risk. By combining research with practice, Rogers continues to set itself apart as a national mental health provider committed to evidence-based treatment.
Boyd stresses that technology will remain a key part of the organization’s future. “Every individual and family that entrusts their care to us deserves the best digital technology-supported experience possible,” he said. Integrating technology with clinical expertise allows Rogers to provide flexible treatment options, enabling patients to heal within their own communities while maintaining rigorous clinical standards.
A Leader with Deep Experience and Personal Motivation
Boyd brings decades of experience to Rogers, joining in January 2022 as CEO of the hospital division. His career includes leadership positions such as CEO of Sutter Health’s mental health and addiction care services line, and administrative and regional director roles at Shriners Hospitals for Children.
Boyd’s personal experience with addiction care underscores his mission. After his cousin Wesley returned from three tours in the Marines and became addicted to opioids, Boyd witnessed gaps in evidence-based treatment. “It was after the passing of Wesley as a result of heroin addiction that the desire to drive evidence-based care intensified in me,” he said. Rogers’ dedication to clinical fidelity and research-driven care made it an ideal environment for Boyd to lead a national mental health provider committed to high-quality treatment.
Strategic Growth and Opportunities
Boyd identifies staffing as a key challenge for 2023, reflecting a national shortage of mental health professionals. Rogers addresses this through training programs, including American Psychological Association-accredited predoctoral programs and residencies for medical doctors. These programs help build the next generation of mental health leaders while strengthening Rogers’ ability to expand as a national mental health provider.
Opportunities for growth include expanding outpatient and residential services and integrating telehealth to serve more communities, particularly rural areas. “The need for evidence-based treatment in different communities around the country will continue to fuel where we go and how we continue to grow,” Boyd said. These initiatives will solidify Rogers’ position as a trusted national mental health provider for years to come.
Nonprofit Advantage
Rogers’ nonprofit status allows it to reinvest profits back into research, services, and community organizations. Boyd highlighted this as a differentiator: “Any profits we make go back and get reinvested within the communities we serve, and strengthen Rogers’ ability to provide ongoing research in terms of what works and what doesn’t work.” This commitment ensures that Rogers can continue to expand as a national mental health provider while maintaining a focus on evidence-based care and community impact.
Looking Forward
With Boyd at the helm, Rogers is poised to extend its influence as a national mental health provider, delivering high-quality care and shaping how mental health and addiction treatment is provided across the country. The organization’s strategic planning process, expected to conclude in July, will guide the next phase of national expansion, telehealth integration, and research-driven innovation.
Rogers Behavioral Health exemplifies how a nonprofit organization can grow responsibly while maintaining clinical excellence and community-focused care. Under Boyd’s leadership, the organization is set to expand its footprint, offering evidence-based treatment and improving access for patients nationwide.
