Headspace is broadening its reach by offering Direct-to-consumer mental health coaching that were previously exclusive to its business-to-business (B2B) segment directly to individual users. This means more than 100 million members can now access these services, marking a major expansion of Headspace’s consumer offerings.
Convenient chat-based coaching available for $99.99 per month
New and existing Headspace members can have three 30-minute coaching sessions per month via chat for a monthly fee of $99.99. Many users prefer chat for its convenience and privacy, avoiding the stigma sometimes associated with face-to-face appointments. The company plans to add video telehealth options later this year.
Coaching supports common mental health challenges
Headspace offers direct-to-consumer mental health coaching to help users tackle everyday issues like stress, poor sleep, and relationship difficulties. The coaching sessions utilize evidence-based techniques such as cognitive behavioral therapy (CBT) and motivational interviewing to build resilience and life skills.
Highly qualified coaches with nationwide reach
All coaches have completed rigorous training and have relevant experience, allowing them to provide quality support without the licensing restrictions that typically limit teletherapy. This flexibility helps meet demand across the nation.
Insurance coverage and affordability
Some members may use insurance plans such as Kaiser and Cigna to help cover the cost of coaching, making it more affordable and accessible. Headspace emphasizes the importance of combining accessibility with affordability as it expands its consumer services.
Expanding services while maintaining B2B partnerships
Headspace views this expansion into direct consumer coaching as a complement to its existing B2B services, continuing to provide offerings to employers and health plans. The company plans to further grow its consumer services with teletherapy in the near future.
Conclusion
Headspace’s move to offer direct-to-consumer mental health coaching highlights a commitment to expanding accessible, flexible support for a wide audience—helping many build resilience and improve overall well-being.
